Market Infrastructure Project 2022-23

10C Awarded $709,000 to Create New Infrastructure and Activities at the Guelph Farmers’ Market

shop local window at the Guelph Farmers' Market

Guelph, Ontario – April 29, 2022 – As one of 10C Shared Space’s first activities related to their vision of activating the Guelph Farmers’ Market, 10C sought out funding opportunities to build improved infrastructure at the Market. Today, the Honourable Helena Jaczek, the Minister of Parliament responsible for the Federal Economic Development Agency for Southern Ontario and MP Lloyd Longfield,  is awarded $709,576 to improve the Guelph Farmers’ Market and expand operations to seven days a week. . This funding is further matched by a contribution of $200,000 from the City of Guelph and $74,217 of in-kind funding from 10C for a total project of $982,902.80.

In addition to revitalizing the existing Saturday Farmers’ Market, the goal of this project is to invest in programs to create multi-day market operations and ensure that the market site continues to be an accessible and engaging community space.

Important infrastructure supported by this funding includes:

  • A new accessible main entrance at Wilson Street with power-assisted double doors
  • New market wayfinding and vendor signage
  • Movable market booths with better product visibility and increased accessibility
  • Redesigned permanent market booth infrastructure to facilitate improved retailing, and use by multiple vendors on different days of the week, including new booth equipment, such as coolers, refrigerators, freezers, display cabinets and counters with improved accessibility
  • A three-season outdoor gathering space, and flexible indoor gathering spaces
  • A shared community commercial kitchen space with food preparation facilities
  • Planning forward for a universal bathroom, and a dedicated staff/vendor bathroom
  • Changes to occupant limits to support greater than 223 people inside the market

vegetables at the Guelph Farmers' Market“These additions to the market will allow us to increase the number of vendors at the market, improve accessibility and increase the capacity of the Market building and grounds to ensure this community asset is a space for all,” notes Julia Grady, 10C’s executive director. “Our team is excited to be embarking on this work made possible by the Canada Community Revitalization Fund and the City of Guelph.”

The project application was a collaborative effort, with significant support from the City of Guelph, including $200,000 in matching funding towards changes to the building. “The City of Guelph is committed to the success of the Farmers’ Market and we chose 10C to operate our Market because of their commitment to bringing new and improved programming to the space. The Market is an important part of our local community and economy and increased activity will lead to greater socio-economic benefits for Guelph-Wellington,” said John Regan, general manager, Economic Development and Tourism, City of Guelph.

The Saturday Farmers’ Market will continue regular Saturday morning operations during the project implementation phase. Small changes will happen throughout the spring and summer. The new Market infrastructure – including new cooking and food preparation facilities, and an outdoor community classroom with small urban agriculture spaces, will be fully operational and available for new activities and community bookings by March 2023.

“Moving past five hours on Saturday is key. These changes will support increased local food offerings and additional community programming that we can bring to this facility in the heart of Downtown Guelph. The entire 10C team is committed to supporting the Farmers’ Market vendors through Covid, increasing promotion, bringing more people to the market – and adding new energy to this essential Saturday morning tradition,” noted Leanne McGray, Guelph Farmers’ Market Lead, 10C.

Through its community engagement process, 10C has already been in touch with many people and groups with an exciting mix of new activities and cross-cultural and multi-disciplinary programming emerging. The market is a gathering place and these physical changes to the Market will support more direct connections and relationships that engage, reflect, and attract the full diversity of Guelph and Wellington. This includes deepening relationships with Indigenous communities through shared experience of land-based practices, seasonal feasts and community connections. 10C and collaborators will work to focus on local food, community education, entrepreneurship and of course, connection and increased cultural understanding.

Upcoming community meetings for members of the public to get information, ask questions, and offer input will be held on Wednesday, May 11 at 12:00PM and 7:00PM and Wednesday, June 8 at 12:00PM and 7:00PM. Register at:

About the Canada Community Revitalization Fund (CCRF):

The Canada Community Revitalization Fund (CCRF) aims to help communities, towns and cities across Canada to build and improve community infrastructure projects so they can rebound from the effects of the COVID-19 pandemic, assist with community vitality, support social and economic cohesion and help reanimate communities. This investment supports the expansion of the Guelph Farmers’ Market to provide more diverse and inclusive multi-day operations.

For Inquiries: 

Julia Grady, Co-Founder and Executive Director, 10C Shared Space
[email protected], 519.780.5030 / 519.546.5640 (mobile)

Katie Baikie, Associate Director, 10C Shared Space
[email protected], 519.780.5030

Leanne McGray, Market Lead, 10C Shared Space
[email protected], 519.780.5030