Justin Reid is a local spoken word artist and activist. He’s also an educator and certified level ll Cannabis Sommelier. Now he helps manage one of Guelph’s first and only BIPOC owned cannabis businesses called Ronin Cannabis. He’s worked in the medical space and is passionate about helping people find the right products for the experience they want. He’s always working toward creating a safe environment for people of all walks of life to learn and grow their knowledge in an effort to eliminate the stigma surrounding cannabis.

Currently, Justin runs HighR Learning, a cannabis consulting and entertainment company dedicated to education and empowerment. Justin is a current member of the 10C Board of Directors.